INTERNET OF THINGS
A thing in the internet of things can be a person with a heart monitor implant, a farm animal with a biorchip transponder an automobile that has built in sensor to alert the driver when the tire pressure is low or any other natural or man made object that can be assigned an IP address and provided with the ability to transfer data over a network.
The internet of things has the potential to really shift the way we do things, think and learn.You get up and put on your glasses which give you an overview of the day ahead.Your phone sends you a message to warn you about your heart rate as your heart monitor has noted a slight irregularity.The heart monitor also made an appointment with your GP and sent your phone a reminder to take your medication.
With regard to business communications the trends are seeing on a greater focus of mobile and social media platforms, as well as capitalising on user generated content.Bloggers are fast becoming the medium in which companies will brand their product, emphasising relationship building with influential bloggers.An example of this type of communication trend is when Vodafone sponsored a fashion week and teamed up with blogger Poppy Dinsey,a fashion blogger.
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